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2.4 · 第 62

第62期 Know your worth, and then ask for it (5)

第12篇 · 第5期

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One thing I ________________ her is that it's so important to________________________________, a voice that's authentic and true to you. Don't try to channel your sister-in-law just because she's a great salesperson or your neighbor who ________________________________ if that's not who you are. _________________________ that it's tooting your own horn. Make it about the other party. ________ ____________________, and it won't feel like. What do you love about what you do? What excites you about the work that you do? If you __________________ that communicating your value will come naturally. So she __________________________, found her voice and changed her message. For one thing, she stopped calling herself a little web design company. She really found a lot of__________________________ in communicating her message. She's now charging three times as much for web design, and her business is growing. She told me about a recent meeting with a gruff and sometimes difficult client who had called a meeting questioning progress on search engine optimization. She said in the old days, that would have been a really intimidating meeting for her, but her ______________________________. She said, she______________________________, sat down with the client, said this isn't about me, it's not _______________, it's about the client. She ________________, through the numbers, ________________and the ______________ in her own voice and in her own way, but very directly said, "Here's ___________________________________."

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One thing I shared with her is that it's so important to find your own voice, a voice that's authentic and true to you. Don't try to channel your sister-in-law just because she's a great salesperson or your neighbor who tells a great joke if that's not who you are.

我和她分享过一件事:找到属于自己的表达方式至关重要 —— 一种真实且忠于本心的表达方式。如果你的嫂子是个出色的销售人员,或者邻居很会讲笑话,但倘若那并非真实的你,就不必试图去模仿他们的风格。

find your own voice 找到你自己的声音,意译为找到你自己的说法方式 authentic /ɔːˈθentɪk/ adj 真正的;真实的 channel /ˈtʃænl/ 传送

Give up this notion that it's tooting your own horn. Make it about the other party. Focus on serving and adding value, and it won't feel like bragging. What do you love about what you do? What excites you about the work that you do? If you connect with that communicating your value will come naturally.

不要认为这是自吹自擂,把重点放在第三方身上,聚焦在提供增加价值。这样就不会是像自夸了。你为什么喜欢你的工作,你的工作哪方面让你兴奋,如果你联系到这一点,传达自身价值就显得很自然了。

give up this notion that 放弃...的想法 toot one's own horn 自吹自擂

So she embraced her natural style, found her voice and changed her message. For one thing, she stopped calling herself a little web design company. She really found a lot of strength and power in communicating her message. She's now charging three times as much for web design, and her business is growing.

所以她拥抱了自然的纯粹风格,找到了她想说的话,改变了她的信息。首先,她不再称自己的公司为小小的网站设计公司,她在传达信息时,真的发现了很多力量和能量。现在他的网页设计收费翻了三倍,她的公司在扩大。

She told me about a recent meeting with a gruff and sometimes difficult client who had called a meeting questioning progress on search engine optimization. She said in the old days, that would have been a really intimidating meeting for her, but her mindset was different.

她告诉我最近和一个暴躁、有时很难搞的客户的会议。对方召开了一个询问搜索引擎优化进展的会议。她说要放在以前,她会觉得这次会议非常吓人。但她的思维不一样了。

search engine 搜索引擎 optimization /ˌɑːptɪməˈzeɪʃn/ n 优化 intimidating /ɪnˈtɪmɪdeɪtɪŋ/ adj 吓人的 intimidate 的过去分词 midset /ˈmaɪndset/ n心态 思维模式

She said, she prepared the information, sat down with the client, said this isn't about me, it's not personal, it's about the client. She took them through the data, through the numbers, laid out the trends and the progress in her own voice and in her own way, but very directly said, "Here's what we've done for you."

她说她准备好信息,和客户坐下来。她说这不是关于我,不是私事,这是有关客户的。她把数据、数字给他们看,用她自己的话语、自己的方式展示说明了趋势和进展。但是非常直接地说:这是我为你做的事。

took them through the data 带他们浏览/看数据 lay out 阐述、布置 the trends and the progress 趋势和进展